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Two Brand Strategy - HUGO BOSS Annual Report 2018
Two Brand Strategy - HUGO BOSS Annual Report 2017
World Trademark Review - Comedian legally changes name to Hugo Boss – important lessons for brands
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Which Hugo Boss Brand is Best? - Mainline Menswear Blog (UK)
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Hugo Boss: leading perfumes for women in the UK 2013-2020 | Statista
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Hugo Boss to cut brands and tackle problem discounting | Financial Times
Hugo Boss' name may suffer, but the brand will survive | YouGov
HUGO BOSS Group: Strategy
HUGO BOSS Group: Brands
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Can Hugo Boss Actually Be Cool? - The New York Times
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The 20 Best Alternatives to Hugo Boss
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Joe Lycett changed his name to 'Hugo Boss' to protest against the company
Hugo Boss holds its own: gains only 2% more in 2018 and grows by 2.3% | MDS
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